Hand Up Campaign
Goodwill's Case for Investment in Helms College
The founder of Goodwill Industries, Dr. Edgar J. Helms, believed everyone had a right to pursue the dignity of work and abundant living, often saying people living in poverty deserved a hand up, beyond a hand out.
This was the inspiration for Goodwill's Hand Up Campaign, a comprehensive fundraising initiative to enhance and expand our continuum of Helms College education and career services and applied learning business enterprises. As the cases below show, the Campaign's priorities are centralized in four strategic regions, each guided by local employers and community leaders.
The Hand Up Campaign ultimately will position Goodwilll for global expansion of Helms College as a model for effecting lasting social and economic change.